GMA Election 2013 is the Most Watch Election Coverage

Eleksyon 2013 emerged as preferred Election Day coverage among viewers nationwide 

Broadcast leader GMA Network, Inc. (GMA) dominated the ratings in the key areas of Urban Luzon and Mega Manila last May (May 26 to 31 based on overnight data) as shown by data furnished by the industry’s more widely recognized ratings service provider, Nielsen TV Audience Measurement. 

For the covered period, GMA came ahead of rival networks in these two areas particularly important to the trade across all dayparts including the crucial primetime block.

In Urban Luzon, which accounts for 76 percent of the total urban television population in the country, GMA posted an average total day audience share of 34.6 percent, higher than ABS-CBN’s 31.5 percent by 3.1 points and TV5’s 13.1 percent by 21.5 points.

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