iheartkapuso

New Logo of  Philippines Tourism-Pilipinas kay Ganda In his complaint relayed personally during the APEC summit to leaders of countries that issued a travel advisory warning their citizens about going to the Philippines, President Aquino mentioned about the November 15 launching of a new tourism logo. Less than 24 hours after “Pilipinas kay Ganda” was previewed (it was not yet the launching, Tourism Secretary Alberto Lim stressed) the accompanying site - www.beautifulpilipinas.com -was taken down because they found out that there’s an existing porn website also using the key words “beautifulpilipinas.” Why they didn’t find this out before the preview defies common sense. Tourism Undersecretary Vicente Romano said they have created a new website – www.tourismphilippines.com – to promote the P100 million new Philippine tourism brand that they have created. Anton Diaz of Awesome Planet website, who was at last Monday’s preview said, “It does not help that Beautiful Pilipinas is a doub...

Starting Monday, the Philippines will adopt “Pilipinas kay Ganda" as its new slogan in what Malacañang described as a bid to "reinvigorate" the country's tourism campaign. President Benigno Aquino III said the new slogan to be launched Nov. 15 will replace the existing slogan "WOW Philippines". The slogan aims to "reinvigorate our country’s tourism campaign and double tourist arrivals within the next three years," said a   Malacañang statement posted Saturday night on the Presidential Communications Operations Office website. Aquino, who is now in Japan for the   Asia -Pacific Economic Cooperation summit, said the government will also train tourist police and guides to ensure the safety of local and foreign tourists alike. Earlier this month, the Department of Tourism (DOT) said it would allocate P100 million for new media promotions, including a new website, to reach its goal of doubling tourist arrivals. (See:   Govt to beef up RP tourism using ...