Yaya Dub and Lola Nidora was featured on the ad campaign of Filipino Values Month. November of every year is Filipino Values Month, by virtue of Proclamation No. 479, s. 1994—which seeks "to create moral awakening and national consciousness on human values that are unique, genuine and positively Filipino." http://bit.ly/1N3ED5X MALACAÑANG MANILA BY THE PRESIDENT OF THE PHILIPPINES PROCLAMATION NO. 479 DECLARING THE MONTH OF NOVEMBER OF EVERY YEAR AS FILIPINO VALUES MONTH WHEREAS, Proclamation No. 62, dated September 30, 1992, declared a Moral Recovery Program in response to the need to strengthen the moral resources of the Filipino rooted in Filipino culture, values and ideals that are pro-God, pro-people, pro-country, and pro-nature, and thereby mobilizing all Filipinos for nation-building through the practical exercise of human values in our daily lives as citizens and to awaken us all to the power of these values in achieving our individual and national goals; WHEREAS, the