Thursday, 7 November 2013

GMA Network still most trusted in Urban Luzon and Mega Manila

GMA Network, Inc. (GMA) continued to be the free-to-air channel of choice among viewers in the important areas of Urban Luzon and Mega Manila in October, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement. 

For the period October 1 to 31 (October 27 to 31 based on overnight data), GMA reigned over rival networks in Urban Luzon with a 35.9 percent total day audience share, higher than ABS-CBN’s 32.6 percent by 3.3 points, and TV5’s 11.4 percent by 24.5 points. Urban Luzon accounts for 76 percent of the total urban television households nationwide. Leading across all timeblocks in Urban Luzon, GMA outnumbered its competitors in the list of top-performing programs in the area with 16 out of 30. Multi-awarded news magazine program Kapuso Mo, Jessica Soho topped the list followed closely by reality sitcom Pepito Manaloto: Ang Tunay na Kuwento, weekend comedy game show Celebrity Bluff, GMA’s flagship newscast 24 Oras, and drama anthology Magpakailanman in the top 10. 

The list also includes Saturday night comedy program Vampire Ang Daddy Ko, phenomenal drama series My Husband’s Lover, the country’s longest noontime show Eat Bulaga, family drama One Day Isang Araw, and primetime series Kahit Nasaan Ka Man and Genesis. Completing the list are hard-hitting public affairs program Imbestigador, weeknight drama Akin Pa Rin Ang Bukas, popular infotainment program Kap’s Amazing Stories, and Kapuso dramas Prinsesa ng Buhay Ko and Mga Basang Sisiw, which recently ended its run on GMA Afternoon Prime. GMA likewise reinforced its leadership and led across all day parts in its bailiwick, Mega Manila, where it registered a 37.1 percent total day audience share average. 

The Kapuso Network led ABS-CBN by 6.7 points versus the latter’s 30.4 percent and TV5 by 25 points versus 12.1 percent. Mega Manila represents 59 percent of the total urban television population in the country. Kapuso Mo, Jessica Soho also triumphed over other programs, securing the number one spot in the list for Mega Manila, which was likewise dominated by GMA. Celebrity Bluff, Magpakailanman, Pepito Manaloto: Ang Tunay Na Kuwento, and 24 Oras grabbed the second to fifth spot with Vampire Ang Daddy Ko and My Husband’s Lover joining them in the top 10. Not to be left behind are Eat Bulaga, Genesis, Kahit Nasaan Ka Man, Imbestigador, One Day Isang Araw, Akin Pa Rin Ang Bukas, Bubble Gang, Kap’s Amazing Stories, Mga Basang Sisiw, and Prinsesa ng Buhay Ko. GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS. 

In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370. - See more at: http://www.gmanetwork.com/corporate/articles/2013-11-05/75/GMA-Network-still-preferred-by-more-viewers-in-Urban-Luzon-and-Mega-Manila#sthash.Zp7Qn9Ad.SvWwkocM.dpuf

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